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Sean Connery Stars in new 2008 Louis Vuitton Print Ad

Vuitton….Louis Vuitton. Everyone’s favorite James Bond, Sean Connery, can now be added to the list of recent celebrities recruited to star in a Annie Leibowitz shot campaign for fashion designer Louis Vuitton. Promoting their ‘Core Values’ effort, Sean Connery joins other celebrities like Keith Richards, Sofia and Francis Ford Coppola, Andre Agassi and Mikhail Gorbachev. The campaign benefits The Climate Project, which is run by Al Gore. In order to get Gorbachev to model for the campaign, a donation was made to Green Cross International, an environmental organization founded by the former Soviet leader in 1993.

The tag-line reads,

There are journeys that turn into legends

The 78 year old retired actor is pictured relaxing on a dock near his home in the Bahamas. Two other pieces in the campaign are shown below.

Francis Ford Coppola and Sofia Coppola:
Francis Ford Coppola and daughter Sofia star in 2008 Louis Vuitton Print Campaign

Keith Richards:
Keith Richards stars in 2008 Louis Vuitton Print Ad

Gorbachev:
Gorbachev stars in 2008 Louis Vuitton Print Ad

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Here’s the latest installment in the Mini campaign done by SanFran based Butler, Shine, Stern & Partners. This time there is no decoder kit required to view the message, instead we are given a “Mini Parking Amulet.” Made for non-mini owners, this amulet is supposed to aid owners of big cars with finding parking spaces as “It’s not easy squeezing a mastadon into a marmot hole.” Combined with the usual witty copy, this punch-out amulet was a pretty novel idea. First they went after mini-owners, now it seems they are going after the “other” crowd. The best part is the text on the back:

Still circling? In the very, very , very remote chance your amulet is defective, remain calm. Cursing the amulet will only summon forth additional fire hydrants and loading zones from parking purgatory. Take a deep breath, visit miniusa.com, and restore your faith in parking magic.

Needless to say, I’m a fan of this project.

—[UPDATE]—

Ian Cooper from www.gpmini.net just sent me the billboard accompaniment found “on Route 1 in Saugus just north of Boston, Massachusetts.” Thanks Ian.

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Nike – Italy



These ads have been all over the ‘net recently. Great looking campaign done by Nike to promote their sponsored Italian football players. I love it when advertising starts to look like art. Done by W+K, Amsterdam (CDs: Mark Hunter & Alvaro Sotomayor).

Here’s a rought translation (thanks to I believe in adv):

Materazzi Cupboards. World leading solidity tested for headbutts.
Pirlo Precision Tools. Worldwide leader in finishing touch under pressure.
Pasta Gattuso. No.1 in the world: it never overcook, not even in extra time.

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