print

You are currently browsing articles tagged print.

Another MINI “Secret Decoder” Ad

September 14, 2006 in Alternative Advertising, International, Magazine, Marketing With A Twist | 7 comments


This is the latest installment of the MINI Cooper “Secret Decoder” ads that have been placed in magazines around the country. This campaign was created by Butler, Shine, Stern & Partners for MINI USA and can be found in this month’s issue of Car & Driver. Using your “secret decoder kit” that was mailed out to MINI owners, the secret message appears guiding you to another spoof/novelty site. Seeing how I don’t have a decoder kit myself, I’ll just give away the secret: http://www.minispygear.com.


The website is a pretty neat looking spoof of the old novelty ads found on the back of comic books. After navigating through the site, you’re led to a screen asking for your VIN(I used one that I found on AutoTrader.com) and then promised some MINI shwag if you enter in your contact info.
Neat series, I look forward to seeing the rest.
View all the photos here.

(A big thanks goes out to Ian Cull from www.gbmini.net for the images)

Tags: , , , ,

Volkswagen’s Backseat Driver’s Manual – Jetta Version

July 27, 2006 in Alternative Advertising, Automotive, Guerilla, Marketing With A Twist | 8 comments

I found this insert in a magazine the other day and was pleasantly amused. It’s the Jetta Official Backseat Driver’s Manual. The guide then goes on to inform us that “Being a backseat driver is not a right. It’s a privilege. And a responsibility.” It not only resembles an official looking manual, but also includes a quiz and an official backseat drivers license at the end(complete with a spot to affix your own photo).

Done by Crispin Porter + Bogusky, I would have liked to have seen some more content related to this(where’s the website!?). Click HERE to view scans of each of the pages. Very clever, I am looking forward to seeing the other books in the “Designed For Funf” series (this one claims to be “book one”).

If this is looking familiar, you may recall that they did a magazine insert for the mini that let you use the page as a stencil to draw your own “modified” ride.

I wonder what the responsibilities of a passenger riding Hump will be?

Tags: , , , , ,

Bombs Away – UN Porcelain Grenade Print Ad

July 24, 2006 in Alternative Advertising, Guerilla, Marketing With A Twist | Permalink

Interesting use of art to convey a message. This porcelain grenade was originally made by Charles Krafft for the Porcelain War Museum Project, seen now in an ad for the United Nations.

Created by Saatchi & Saatchi(Sydney), the text on the grenade reads: “Peace is fragile.” This is a good example of the kind of advertising that I love. The ad says a lot without having to use an excess amount of copy(or any for that matter), just a picture + a logo.

originally found at Ads of the World.

Tags: , ,

« Older entries § Newer entries »