promotion

I love a good movie parody, especially when it’s done for one of my favorite movies of all time - The Blues Brothers.

It’s 106 miles to Gainesville, we’ve got a full tank of gas and a half-rack of ribs. It’s hot and we’re wearing alligator suits.
……
Hit it.

This commercial was brought to you courtesy of Jeff Stamp, Jeff Sikaitis and Jake Wheeler from agency Southpaw (Evan Harris was the client producer).

The folks over at Southpaw directed this piece with Tom Rossano as the Executive Producer (Rich Krekian is the Line Producer). Station Film was the production company used along with Kyle Kibbie playing the part of DP.

Jake Wheeler was also the editor for this piece along with Jim Mann from Postworks. Sound Design was by Jody Nazzaro from Bionic TV.

Not far behind last weeks Mercenaries 2 spot comes the new trailer for Sony Playstation’s first person shooter Resistance 2.

Not much to comment on this trailer other than “amazing!” It’s a video game about an alternate world history. Don’t worry, eventually everyone will be counting on you to save the world from evil…that’s for certain.

The folks from Playstation had this to say about the spot:

The brief was to create a promo outlining key moments in our ‘twisted’ history of the Resistance universe. Where most first-person shooters are based in either a Sci-fi or World War II context, Resistance blends the two with a story set in an alternative version of the 20th Century. In this reality WWII never happened and there was no Nazi enemy. Instead, humanity is threatened by brutal invaders, the Chimera. And the situation is looking desperate… [source]

The transitions in this movie are absolutely stunning!
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Well known artist, skater and writer Michael Sieben has just finished teaming up with adidas to release a fun video/interactive site to promote his latest additions to their “Original” collection. He was originally approached by adidas to only design one shoe, however shortly after starting this task both sides realized the potential for more than just a shoe design and a creative partnership was born. Two shoes, a shirt, a hoody and three magical creatures later and you have the mini-film that was shot bringing to life the characters that Sieben features in his designs. The film can be found on the special micro-site that was created for this project - www.adidas.com/michaelsieben

Here’s what the two Sieben-designed adidas Superskates look like (he created both a high and low-top version):

It was directed by Eric Noren for Juice Design with Jess Weinstein & Sara Clarkin as producers. Matt Uhry was the Director of Photography, Dan Wolfe was the editor and the music composition was by Johnnyrandom.

The mini-movie shows us Sieben accompanied by a few of his cartoon creations embarking on a treasure hunt that takes them all throughout the San Francisco Bay area.
“Behind The Scenes” footage of the making of this movie-clip can be found below:

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Google, in conjunction with Radiohead, just released an industry first - The first ever music video shot without using a single camera. Only lasers and scanners were used by Zoo Films director James Frost to produce this stunning display of 3D manipulation set to the eerie single off of Radiohead’s latest album, “In Rainbows.”

In order to capture the 3D images, two new technologies were utilized: “Geometic Informatics” and “Velodyne LIDAR.”

…taken from the official google code website:

Geometric Informatics scanning systems produce structured light to capture 3D images at close proximity, while a Velodyne Lidar system that uses multiple lasers is used to capture large environments such as landscapes. In this video, 64 lasers rotating and shooting in a 360 degree radius 900 times per minute produced all the exterior scenes.

You can view a Making Of video below if you’d like to learn more about how this video was made.

An interesting promotion by Google - This has been widely talked about ever since the endeavor was announced, with the technology that is used being a ground-breaking advancement in data imaging.

A friend and fellow interactive ad industry hoodlum Brandon Barr is taking part in this year’s Fund-a-Stache 2008. For the entire month of May he has grown a mustache but can only continue on with your donations.

The money all goes to a great cause - The Atlanta Community Food Bank and he’s been a real trooper about this whole donation drive. He first set goals in order to entice friends to donate, with the first being that if the donation level reached $500 he would sport for the remainder of the month what is called a “Picasso Mustache.” Following his word, when the amount was reached he shaved off part of his mustache accordingly and then went and upped the ante even by proposing that for every additional $100 donated, he would take a photo sporting his new ’stasche in a seemingly embarrassing situation… A donation of $50 will even garner you a specific photo request that will be added to his “embarrassing shot queue.”

If you read my tech/web blog - www.addto10.com, you may remember me posting about getting an iPod Shuffle as a thank you gift from StartupSchwag.com and that I was going to host some sort of contest to give it away. Instead, if by May 31st, when the donation drive ends, Brandon has reached his goal of $1000, the iPod will be given away to a RANDOM donator. So even if you only donate $5, you still have a chance at winning the ipod. In fact, if you donated five dollars but did it in fifty increments (meaning you are a kind soul who donated a total of $250), you would have 50X the chance of getting this brand-new, top of the line ipod shuffle. Not only that but you’d most likely get that warm feeling inside knowing that you both helped out a good cause and also gave us a chance to watch a grown man suffer through a full month looking like the kind of creep that asks small children if they want to play in his “mystery van full of candy.”

UPDATE 5/29/08:He’s reached his goal of $1000!! Thanks to everyone who donated, the drawing for the free ipod will occur on June 1st and we’ll contact the winner via email/phone.

So far he’s taken on the following photo-promises:
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