promotion

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Google, in conjunction with Radiohead, just released an industry first – The first ever music video shot without using a single camera. Only lasers and scanners were used by Zoo Films director James Frost to produce this stunning display of 3D manipulation set to the eerie single off of Radiohead’s latest album, “In Rainbows.”

In order to capture the 3D images, two new technologies were utilized: “Geometic Informatics” and “Velodyne LIDAR.”

…taken from the official google code website:

Geometric Informatics scanning systems produce structured light to capture 3D images at close proximity, while a Velodyne Lidar system that uses multiple lasers is used to capture large environments such as landscapes. In this video, 64 lasers rotating and shooting in a 360 degree radius 900 times per minute produced all the exterior scenes.

You can view a Making Of video below if you’d like to learn more about how this video was made.

An interesting promotion by Google – This has been widely talked about ever since the endeavor was announced, with the technology that is used being a ground-breaking advancement in data imaging.

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Picasso

A friend and fellow interactive ad industry hoodlum Brandon Barr is taking part in this year’s Fund-a-Stache 2008. For the entire month of May he has grown a mustache but can only continue on with your donations.

The money all goes to a great cause – The Atlanta Community Food Bank and he’s been a real trooper about this whole donation drive. He first set goals in order to entice friends to donate, with the first being that if the donation level reached $500 he would sport for the remainder of the month what is called a “Picasso Mustache.” Following his word, when the amount was reached he shaved off part of his mustache accordingly and then went and upped the ante even by proposing that for every additional $100 donated, he would take a photo sporting his new ‘stasche in a seemingly embarrassing situation… A donation of $50 will even garner you a specific photo request that will be added to his “embarrassing shot queue.”

If you read my tech/web blog – www.addto10.com, you may remember me posting about getting an iPod Shuffle as a thank you gift from StartupSchwag.com and that I was going to host some sort of contest to give it away. Instead, if by May 31st, when the donation drive ends, Brandon has reached his goal of $1000, the iPod will be given away to a RANDOM donator. So even if you only donate $5, you still have a chance at winning the ipod. In fact, if you donated five dollars but did it in fifty increments (meaning you are a kind soul who donated a total of $250), you would have 50X the chance of getting this brand-new, top of the line ipod shuffle. Not only that but you’d most likely get that warm feeling inside knowing that you both helped out a good cause and also gave us a chance to watch a grown man suffer through a full month looking like the kind of creep that asks small children if they want to play in his “mystery van full of candy.”

UPDATE 5/29/08:He’s reached his goal of $1000!! Thanks to everyone who donated, the drawing for the free ipod will occur on June 1st and we’ll contact the winner via email/phone.

So far he’s taken on the following photo-promises:
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dippin dots

Dippin’ Dots is celebrating their 20th year of being in business by offering a FREE cup of Birthday Cake Flavored Dippin’ Dots today, May 20th, from 4PM until closing time. So if you’re a fan of the product, now is your chance to sample a free flavor at participating locations. You can find a store near you by clicking on their “Find Locations” link at the top of the page. Congratulations go out to the inventor, Curt D. Jones – a true marketing genius… I still don’t see how this product ever became so popular, yet can be found in just about every mall – including in vending machines!

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