self-promotion

Last night ESPN hosted their 15th annual ESPY Awards, hosted by Justin Timberlake. On par with some of the ‘classic’ ESPN commercials from the past, the network has been airing five separate promo’s for the awards show, all featuring Justin Timberlake interacting with various on-air ESPN personalities. A pretty funny series of self-promo’s.

A little late but here’s the complete set of promo’s(below the fold):
Read the rest of this entry »

So I was cleaning out one of my old external hard drives last night in order to free up some much-needed space when lo-and-behold I came across this old favorite of mine. It’s a scan of an advertisement Ogilvy & Mather’s put out to promote themselves.

It is definitely something that you don’t see too often these days, especially in long-form copy.
For more great pearls of wisdom from some of advertising’s best, I’ve kept up an online storage of interesting articles that can be reached by following the “Knowledge Base” link on the right sidebar of my blog.

But here is - How to create advertising that sells - by David Ogilvy. (click on the link or image for the full-size version, i know the following cropped one is too small to read).

So what do you guys think, is self-promotion a thing of the past? Or have we just forgotten that every now and then, advertising does actually work…. even if you happen to be your own client?