social media

You are currently browsing articles tagged social media.

wakoopa usage
Just one more reason why I love analytical data… it can tell you so much about any given user segment if you look deep enough (though one of my favorite classes in college was ‘lying with statistics’, i’ll assume this is un-biased). Wakoopa has just released The State of Apps Report for Q1 2009. Wakoopa is a service that relies on user-installed tracking code/applications to track application and online service (like facebook) usage. They’ve got a huge following of dedicated users reporting data it seems; taken from their site:

Since we started with Wakoopa, we’ve acquired over 525 million software usage data from 75,000 members. In total, 200,000 applications have been logged on our platform so far. Wakoopa users have also shared more than 3 million application recommendations to date.

The average age of a Wakoopa user though is primarily in my demographic – 26 year old males based in the US who are quick to adopt new software and services (“early adopters”). Taking that into account, the information drawn will still show a solid snapshot of what the tech-savvy crowd has been occupying their time with.

For example, Facebook usage is pretty much consistent throughout the day (in both working and non-working hours), with a peak in activity between the 4-5PM hours. As for new applications dominating the market, Destroy Twitter seems to be the winner for the Mac with two games being the most frequently used applications for Windows – Burnout Paradise and Mirror’s Edge. Other applications to note are the just recently released Twitter application Tweetie as well as a spike in usage for the Google Chrome browser.
wakoopa twitter usage

As for IM software, Windows Live Messenger seems to be the dominant application used across all demographics, though 3rd party software like Skype, Digsby and Adium are more prevalent in North America.

See their results here, and install the application so that there will be a broader range of data for the next report!

The report was sponsored by media publishing company Pearson.

FacebookTwitterGoogle+PinterestRedditEmailShare

Tags: , , , , , ,

zappos

DSW issued a press release yesterday stating that they were suing Zappos.com, one of the largest online shoe retailers, for copyright infringement. Zappos.com, a company who’s online presence has recently skyrocketed as a result of their adaptation of various social-media endeavors, has yet to be notified directly of this lawsuit (1:30pm EST 5/13/08) other than by the press release.

This strange lack of communication was mentioned by the CEO of Zappos in a twitter comment stating: “Weird, just found out through a PRESS RELEASE that DSW filed a lawsuit against Zappos. Maybe phone call, letter, or email more productive??” (keep in mind you can’t use more than 140 characters on twitter, hence the broken english seen in most twitter comments)

He then later made another twitter comment posted late last night stating that he “Just checked with Zappos legal team and haven’t received any communication (phone call, letter, email) from DSW, just press release. Weird.”

Zappos.com has taken an interesting approach to embracing social media – their online shoe-store features four separate blogs, one of which is maintained by the CEO and COO (who not only blog frequently, but are always replying to consumer questions/remarks/feedback on twitter directly), as well as a twitter feed that lets you see any Zappos related comments/tweets in one collective source. You can check it out for yourself (it’s pretty cool, not to mention that this is the first brand I’ve seen pull this off successfully) by going to http://twitter.zappos.com. They also have a feature that lets you see a collected feed of what Zappos employees are twittering and it looks as if a lot of them are frequent users of twitter.com.

The consumer response to this lawsuit has already been rampant across blogs and other social-networking platforms, all seeming to take the side of Zappos.com and pointing the nasty PR finger at DSW and their recently launched online site. According to the press release, “The suit alleged that the name DSW was being used in multiple URLs, along with DSW store photographs, in an effort to mislead consumers into believing they were on a DSW related website.” DSW recently launched their online site after “numerous” customer requests for a way to shop 24 hours a day, 7 days a week.

Taken from a BNet article comparing the advertising campaigns used by the two retail shoe giants – “Analysts weren’t expecting DSW.com to open until the second half of 2008, but the $26.3 million project soft-launched April 23. DSW plans no marketing other than promotional flyers and e-mails to its 8.6 million loyalty card holders.” Compare that to their comment saying, “Zappos doesn’t do a lot of advertising, but what it does is brilliant. When you take off your shoes in the TSA line at 15 airports around the country, they go into bins with Zappos ads on the inside.” That may account for how Zappos.com has seen growth from an initial $1.6 million in 2001 to over $800 million last year meanwhile DSW has been facing not only a decline in store-bought purchases but also started off the first quarter of 2008 already down 1.7%. That being said, DSW is still the big-dog in this fight – last year taking in $1.41 billion in revenue.

If you want to see for yourself how a company can use social-media to their advantage, take a look at the Twitter accounts for the top two executives at Zappos and see what they’ve been talking about with their customers/random people on the ‘net:

The CEO – Tony Hsieh – can be found on twitter via: http://twitter.com/zappos
The COO – Alfred Lin – can be found on twitter via http://twitter.com/zappos_alfred

Tags: , , ,

Random Links for Monday!

Here’s a quick round-up of some articles that I’ve found interesting over the weekend –

  • Why Media Executives Are Killing Morale/Asleep At Their Own Wheel – Sam Lawrence talks on his Go Big Always blog about current websites that are supposed to be the so-called “leaders” in the latest tech/web 2.0 news, yet are seemingly against consumer participation – The whole while still touting that they provide “engaging” and “interactive” portals. At least, that’s what they keep telling their advertisers. Engaging is the one trait that they all are in dire need of. Without being able to start a conversation with your consumer, you just become another static news site. Some of the examples used are CNET, ZDNet, and PCWorld – All three of which have solid content but asinine procedures/authentication processes, making any conversation that might have taken place almost a chore. He’s already gotten a few good responses that would be easy to implement yet would provide the user with a more inviting online news source (One being the introduction of OpenID, which would help make any forced site-registration a thing of the past)
  • How I Use Twitter To Promote My Blog – Chris Brogan stepping in as a guest blogger over at ProBlogger.net shares some advice on how twitter has helped make his own blog, www.chrisbrogan.com, a must-have on everyone’s RSS feed aggregator.
  • Free AdSense stickers from Google – Now I don’t know anyone who’d want these, but if you do, act fast… all that’s required is a SASE.
  • also on the same topic:

  • Free Stickers From Laughing Squid – Well, apparently they just ran out of the removable ones, but if you act now you can still get some free vinyl ones, once again, all that’s needed is a SASE.
  • How To Fine-Tune The Volume On Your Mac – The “Secret command” Revealed – Ok, nothing really secret about this, but it is pretty cool. Found at Creativebits.org – Apparently if you hold down Shift + Option while hitting the volume up or down keys (F4 and F5), you have greater control over the actual change in volume… Finally! I can now achieve that “perfect” setting I’ve only dreamed existed.
  • Powncified – The Top 10 “Pownced” Links In The Last 24 Hours – A neat hack by Tom Martin that uses the public Pownce listing API to show the most popular links for the day. This is very similar to http://powncememe.com/ although PownceMeme gives you something Powncified lacks – An RSS feed of its own letting you use its top 10 of the day in your own social-media mashup. PownceMeme was created by Bryan Pearson and it looks like he also uses one of the various API’s that are available to aggregate his posts.
  • And while still in a “mashup” mood there’s this:

  • www.DigAList.com – It’s a Digg.com like service that focuses only on “lists.” They’ve got a huge collection of both external and internal lists, all sorted based on tags (similar to dig) and arranged by popularity/votes. A cool feature is that they allow you to pull feeds from practically every part of their site, similar to what del.icio.us does. For instance I can pull an RSS feed of just the lists that have the tag “Humor” if I wanted to. The site can also be segmented by Channels as well. Great selection of Travel and lifehack lists too.
  • Tags: , , , , , ,

    « Older entries § Newer entries »