sony

Want to know the truth behind Armagideon Time by The Clash and what “really” happened at the 2:58 mark? How about that squeaky sound in the background of Frank Sinatra’s It Was A Very Good Year? Answers to both of these questions are now provided in a new campaign by Saatchi & Saatchi, Stockholm promoting the sound quality on the Sony Ericsson W902. Apparently this new phone model comes with a special Sony headset (the HPM-77) that provides you with “a clear audio experience,” or at least their website claims thats what you can expect. I thought that this was a great pair of spots playing on the obsessive tendencies of the hardcore audiophile-fan.

By the way, the answer to both (according to the spots) is that at the 2:58 mark, producer Kosmo Vinyl tells the band Read the rest of this entry »

Here’s an odd new commercial promoting the Sony PSP with GPS attachment and the Volkswagen Polo. It was created by Copywriter/Art Director team Ken Berghs and Seb De Roover from DDB, Belgium (Brigitte Verduyckt was the Agency Producer).

Here’s an example of the print work from this campaign:

This spot was directed by Wim Reygaert for Caviar Content along with Patrick Otten as the DP. Brigitte Baudine and Kato Maes were the Line/Executive Producers.

Stijn De Coninck was the Editor for Caviar, Brussels with Johan Van Oeckel composing the music used for Sonicville.