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Adidas Teams Up With FreeDarko and Chali 2Na

May 21, 2009 in Animation, Celebrity, Commercials, Sports | Permalink

Here’s the latest campaign for Adidas featuring blogger/illustrator FreeDarko, Derrick Rose and Jurassic 5′s Chali 2Na as they explain and dissect the various qualities that comprise a professional athletes ‘game.’

It seemed a little drawn out, I enjoyed the commentary/graphics but this would have been much better as a :30 second piece instead of the 1:43 that it clocked in as. You can view the second piece of this campaign, featuring Dwight Howard, below the fold.

180, LA was responsible for these two spots with Hilton Tennant from The Ebeling Group as the Director.

Adidas – Dwight Howard – The Detailed Mechanics of a Commander:

Credits:

Client: adidas
Title: Dwight Howard
Agency: 180, LA
Executive Creative Director: William Gelner
Creative Director: Grant Holland
Creative Director: Gavin Milner
Art Director: Joel Rodriguez
Copywriter: Amir Farhang
Agency Executive Producer: Peter Cline
Agency Producer: Kate Morrison
Junior Producer: Dave Stephenson

Production Company: The Ebeling Group
Animation Company: Tennant
Director: Hilton Tennant
Executive Producer: Mick Ebeling
Senior Producer: Neil van Harte
Illustration: FreeDarko

Editorial Company: 180 Editorial
Editors: Jeffrey Elmont, Chris Hall
Producer: Dave Stephenson
Recording Studio: Beacon Street Studios
VO: Chali 2na
Final Mix: Beacon Street Studios
Music: Original
Music Company: Beacon Street Studios
Composer: Beacon Street Studios
Music Conpany Producers: Adrea Lavezzoli, Nicolette Guidotti
Sound Design Co. Beacon Street Studios
Sound Designer: Beacon Street Studios
Sound Design Producer:Adrea Lavezzoli, Nicolette Guidotti

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Nike – The Chalk (with LeBron James)

December 3, 2008 in Celebrity, Commercials, Sports | Permalink

Here’s a new spot for Nike by Wieden+Kennedy, Portland, featuring LeBron James, Anderson Varejao, JJ Hickson, Daniel Gibson, Greg Oden, Brandon Roy, LaMarcus Aldridge, Lil Wayne and Jamie Nared.

The song used is called Candyman by Cornershop. Very cool concept.

Credits:

Client: Nike
Title: The Chalk
Agency: Wieden+Kennedy, Portland
Creative Directors: Alberto Ponte, Tyler Whisnand, Jeff Williams
Copywriter: Caleb Jensen
Art Director: Taylor Twist
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Producer: Erika Madison
Production Company: Anonymous Content, Los Angeles
Director: Mark Romanek
Executive Producer: Dave Morrison
Producer: Aris McGarry
Head of Production: Sue Ellen Clair
Director of Photography: Adam Kimmel
Editor: Robert Duffy
Post-Production: Spot Welders
Post Producer: Carolina Wallace
Assistant Editor: Patrick Murphree
Audio Post-Production: Lime
Mixer: Loren Silber
Colorist: Siggy Ferstl @ Riot
Effects: Digital Domain
VFX Supervisors: Brad Parker, Vernon Wilbert
VFX EP: Karen Anderson
VFX Producer: Melanie LaRue
Senior Flame Artists: Chris De Cristo, Andrew Eksner, Jonny Hicks, Pilon Lectez
Talent: LeBron James, Anderson Varejao, JJ Hickson, Daniel Gibson, Greg Oden, Brandon Roy, LaMarcus Aldridge, Lil Wayne, Jamie Nared
Music: “Candyman” by Cornershop

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Mastercard – Pep Talk and Timeline

October 17, 2008 in Commercials, International, Sports | Permalink


Here’s a new Canadian Mastercard campaign that my friend Shannon Stephaniuk just sent my way, the above spot is named Pep Talk.

For anyone who’s ever had to face a half-time locker room when everything is on the line and you’re down too many points to think about, this one will bring back some chilling memories. Gotta love it when a commercial can get their point across without having a single line of dialogue.

The second in the series is named Timeline and it takes us through the history of an athletes scarred knee, each mark signifying an important event in their life. Interesting.

Timeline

MacLaren McCann, Toronto was the agency that produced this campaign, with Laurence Thrush from Suneeva as the Director. Gary Young was the Director of Photography along with David Baxter as the Editor from Panic and Bob. Visual Effects were done by Compositer/Lead Compositer Pat Moore & David Whiteson over at Crush, Toronto. Jo-ann Cook was the Executive Producer. Music for Timeline was provided by Vapor, Toronto.

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