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Mr. Peanut Returns After 94 Years of Silence

November 12, 2010 in Animation, behind the scenes, Celebrity, Commercials, Legendary, Online Advertising, video, Vintage | Permalink

After being silent for 94 years Mr. Peanut, the beloved spokesperson & icon for snack nut brand Planters, is now featured in two stop-motion commercials just in time for the holiday season. Produced by BEING, USA along with Smuggler and Laika/house both spots feature Robert Downey, Jr as the voice of Mr. Peanut.

Here’s the second piece to be released in the campaign – Greeting Cards:

Here’s a making-of video:

You can find out more via the official Mr.Peanut Facebook page.

Credits:

Advertising Agency: BEING, USA
Creative Directors: Kris Wixom, Alisa Sengel Wixom
Copywriters: Jonathan Marshall, Josh DiMarcantonio
Art Director: Eric Stevens
Senior Producer, Media Arts: David Fisher
Production Company: SMUGGLER
Partners / Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producers: Allison Kunzman, Lisa Rich
Director: Ringan Ledwidge
Producer: Sally Humphries
Production Company: LAIKA/house
Supervising Animation Director: Mark Gustafson
CD/Animation Director: Kirk Kelley
President/EP: Lourri Hammack
Producers: Colin Thacher
Director of Photography: Eric Adkins
Editor: Michael Corrigan
Music: Stimmung
Sound Design: Sound Lounge
Engineer: Phil Loeb
Asst. Engineer: Evan Mangianele

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Volkswagen – The Walk

June 9, 2009 in Animation, Automotive, Commercials | Permalink

Here’s an unusual new spot for Volkswagen aimed at young fathers. Pretty strange (read: this commercial is somewhat odd) usage of stop-motion photography as it shows the kid going through the various stages of childhood, ending with the ‘garage band solo’ stage of adolescence.

This piece was created by Romain Guillon and Pierre Riess from Agency V, Paris along with Director Woof Wan-Bau from Nexus Productions, London & Les Telecreateurs, Paris.

Credits:

Client: Volkswagen
Title: The Cry
Agency: Agence V, Paris
Creative Director: Christian Vince
Creative Team: Romain Guillon, Pierre Riess
Agency Producer: Corinne Persch
Copy Writer: Pierre Riess
Art director: Romain Guillon
Production Company: Nexus Productions, London; Les Telecreateurs, Paris
Director: Woof Wan-Bau
Executive Producers: Charlotte Bavasso, Christopher O?Reilly / Erinn Lotthe
Guillon
Producer: Isobel Conroy
Project Lead: Ben Cowell
Animation: Nexus
Compositing: The End
Director of Photography: Sebastian Milaszewski
Editor: Paul Hardcastle @ Trim Editing
Post Production / Grade: The End
Sound Design: Gary @ 750MPH

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The UPS Store – Cardboard Gladiators and The Circus

April 28, 2009 in Animation, Commercials, Cool, Interactive | Permalink


Here are two cool new spots for The UPS Store created by Doner and Psyop. It’s an epic 25 second tale called The Rescue. The agency gave Psyop a brief that challenged them to create an epic tale involving a world (and characters) all made out of cardboard….this is what they came up with – Amazing special effects/3D work from start to finish. The second part can be seen below (along with a quote from the designers describing some of the challenges they faced converting this idea into 3D).
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