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While on the topic of cell-phone providers, I stumbled across a recent post on adliterate with the above T-Mobile spot making use of improv/flashmob/crowd-participation. Unlike a lot of the flashmob promotions i’ve seen in the past, this one is presented in a way that doesn’t hinder your desire to continue watching the piece past the :30 mark. In fact, everyone i’ve sent this too has mentioned that they watched the whole video (which clocks in around 3:06) and a few even commented on the various reactions the group receives from other travelers.

As was pointed out by adliterate user Ado, this is by no means a new concept. With a simple google search you can quickly find a dozen or so similar improv pieces that resemble the commercial, for example this piece from 2008 by Improv Everywhere.

Regardless, this is definitely a solid performance piece presented in a way that doesn’t feel like an advertisement. It’s because of this that they’re able to make an emotional connection with both the crowd in addition to folks watching online. As of Wed. morning this clip has been viewed over 1.28 million times in the last 5 days. If you didn’t read the title of the video you’d be hard-pressed to guess that this was a promotion for T-Mobile….which ultimately adds to this promotions success in “going viral.”**

**Although I hate that term, this is the best example of a recent campaign legitimately going ‘viral’ in the way that it’s been presented/quickly spread online-Unlike 99% of the content out there described using the very same term.


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T-Mobile slaps AT&T around in their latest commercial for the new myTouch 4G with video chat powered by Qik.

Quoting their tagline:

T-Mobile’s new myTouch 4G does things an iPhone 4 on AT&T’s network can’t. For starters, you can video chat right away no Wi-Fi required.


Ouch. I do wonder though how T-mobile would hold up if they suddenly had the number of subscribers that Verizon and AT&T currently have (more than double their current market share), the sheer amount of data being transferred over the network would most likely cripple their ability to serve 4G speeds as promoted.

Then again, if the rumors are true about the iPhone being released in early 2011 for Verizon we’ll soon be able to see a live test of whether or not AT&T’s network is truly bush-league or simply a victim of the cell-phone technology upgrading faster than their bandwidth capabilities. It’s estimated that such a deal would find AT&T potentially losing up to one million subscribers to a Verizon iPhone, that’s a whole lot of smart-phone users switching carriers in a short period of time, let’s hope Verizon can handle it.


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