Co-founder and web-usability expert Erika Hall from San Francisco’s Mule Design Studio gave a pretty interesting presentation/speech on how copy has almost become the interface in a lot of cases on the web. She aptly entitled the presentation - Copy As Interface. Her view, which I share, is that people don’t read long copy on the web, that’s why the best sites always tend to be the ones that are short on copy and sweet on design. A simple “click here” instead of a long explanation of what they’ll get by clicking, etc.. Watch it for yourself below. Lots and lots of different examples were used, it goes without saying she must have put a ridiculous amount of time into this one.
I agree.
