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2010 AICP Show Reel

June 10, 2010 in Cool, sponsors, video | 1 comment

2010 AICP Show Sponsor Reel Sequence from Brand New School on Vimeo.

Here’s the clip for the 2010 AICP Show – The Art & Technique of the American Commercial.

Anyhow, over the new few weeks you can catch this at any of the shows in the following locations: Los Angeles, San Francisco, Minneapolis, Dallas, Chicago, Atlanta, Boston, Miami, and Richmond. Led by Eric Adolfsen (Art Director) this sponsor clip is a good example of how to show off the brands that sponsor your events in a cool way by using a combo of stop-motion animation + video (not to mention something with a beat behind it to keep your foot tapping)….

Here’s a link of all the shows + venue info.

Here are the full credits (just go check out the show though, it’ll be cool):

Project Name: 2010 AICP Show Sponsor Reel Sequence
Project Length: 4:00
Debut Date: June 8, 2010
Film Location: New York City
Client: Association of Independent Commercial Producers (AICP)
President/CEO: Matt Miller
City/State: New York, NY

Production Company: Brand New School
City/State: Bicoastal, USA
Art/Design Director: Eric Adolfsen
Creative Director: Jonathan Notaro
Executive Producer: Danny Rosenbloom
Animation Director: Vadim Turchin
Designers: Eric Adolfsen, Forest Young
3D Animation: Han Hu
2D Animation: Cyprian York Sadlon
Flame Artist: Jon Tomasello
Compositor: Cyprian York Sadlon
Senior Producer: Devin Brook
Associate Producer: Madison Brigode
Production Assistants: Will Arnold, Zoe Beyer, Eric Egerton, James Glayat

Original Music: Stimmung
City/State: Santa Monica, CA

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The Power of a Mixtape – Luke Snellin

January 30, 2010 in Cool, Legendary, Music-Soundtrack | Permalink

This doesn’t have much to do with the site other than I think its both powerful & well, outright cool. It’s a recently BAFTA nominated short by 23 year old director Luke Snellin titled Mixtape. This piece reminds me of the charm, allure and sheer power that mixtapes can have in connecting people though the sharing of music tastes (and sometimes added voice-over commentary). It also has a killer soundtrack of some favorites from the 60s and 70s. Some of my favorite tapes + later cds that held permanent spots in rotation were mixtapes given to me by friends and/or loved ones. I guess now that’s been replaced by having playlists on last.fm & itunes, though to me it’ll never be the same. Anyhow, enjoy!

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Johnnie Walker – How To Tell Your Brand’s Story

August 7, 2009 in Advertising as Art, Alternative Advertising, Branding, Celebrity, Cool, Interactive, Legendary, marketing | 1 comment

Now this is very cool! Titled The Man Who Walked Around The World, this short promotional video involves Robert Carlisle (Trainspotting, Hamish MacBeth and the Full Monty) walking through the Scottish highlands narrating a killer version of the history behind Johnnie Walker. It starts out with Robert telling a bagpiper to ‘Shut It’ so he can start his story, which is a rather impressive five minute continuos shot of the actor walking through the misty countryside while interacting with various props (including getting a drink) along the way. It took 40 takes for them to get this on film in one, unedited shot. Pretty impressive if you ask me.

Produced by creative director Nick Mahoney for BBH London, this spot was conceptualized by creatives Justin Moore and Jamie Rafn (Ruben Mercadel was the agency producer). Shot on location near Loch Doyne in Perthshire, Scotland, by director Jamie Rafn from HLA with George Richmond as the DOP.

Glyn Tebutt from Glassworks was responsible for the visualfx with editing done by Kate Owen from Marshall Street Editors. Aaron Reynolds from Wave Studios designed the sound(which was composed by Jamie Masters from Adelphoi Music).

For more on the piece go check out the interview Shots Magazine has with director Jamie Rafn.

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