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Indiana Jones (Lucas Arts) – Misadventures

July 10, 2009 in Animation, Commercials, Interactive, Online Advertising, videogame | Permalink

Here’s a cool little web promo by Butler, Shine, Stern and Partners for the recently released PS2/Wii game Indiana Jones and the Staff Of Kings. Conceptualized by Alex Rice and Aimee Lehto (the AD/CW team from BSS&P), this web-short was directed by Scott Corbett from Identity.

Credits:

Client: Lucas Arts
Spots Title: Misadventures
Air Date: June 2009

Agency: Butler, Shine, Stern and Partners
ECD: John Butler, Mike Shine
ACD: Tom Coates
CW: Aimee Lehto
AD: Alex Rice
Producer: Adrienne Cummins

Prod Company: Identity
Director: Scott Corbett
EP(s): Joe Masi; Alana Hall

Editorial: Cleaver Edit
Editor: Pete Koob
Producer: Adrienne Cummins

Telecine: Company 3
Colorist: Sean Coleman

Designer/Animator: Tom Yaniv
Smoke Artist: Mark Everson

Sound Designer: Pete Koob

Shoot Location: Tarzana, CA

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The Beatles: Rock Band Trailer

June 9, 2009 in Animation, Celebrity, Commercials, Cool, Eye Candy, Interactive, Music-Soundtrack, videogame | Permalink

David Griner from over at AdFreak just posted the trailer for The Beatles: Rock Band which is scheduled to come out on 9.09.09 (you can view a killer High-Def. version of it on their website) as a continuation of their successful line of other band-specific video game releases…and I have to say that this might finally mean it’s time for me to join the masses and buy the damn setup. Talk about a great job putting together a trailer for a video game! By the way, this trailer was directed by Pete Candeland, famous director of (amongst other things) the music videos for band The Gorillaz as well as the previous two Rock Band releases.

In this version you set out following the career path of The Beatles, starting with early on in the group’s history and leading you through their illustrious career unlocking new venues & songs in the chronological order that they were actually released. It also looks like they’ve dressed up the cut-scenes and instrument panel more so than the previous ACDC, Metallica and Aerosmith releases.

Anyhow, I thought some of you might like to see this clip if you haven’t already. I think it’s pretty cool where the technology is headed in the next few years, even further bridging the gap between in-game story lines and user interaction.

If you’re looking for more game footage, check this link out – www.thebeatlesrockband.com

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Activision’s X-Men – Captivity (The Making Of Video)

May 26, 2009 in behind the scenes, Commercials, Cool, International, videogame | Permalink

Making a commercial for a video game is hard enough, imagine having to make a spot for a game that is based on both a recent blockbuster movie release as well as a continuation of a comic-book character…needless to say Toy NYC and MJZ had their work cut out for them when they were approached by Activision to create the promo for the upcoming X-Men Origins: Wolverine video game release. As you have probably already seen (or at least read about in trade pubs or on twitter), their combined efforts resulted in a killer POV (point of view) video that has us seeing life through the eyes of Wolverine as he escapes from a Mexican prison. Taking camera angles similar to the ones used in current video-games, this promo involved live-action footage as well as a large amount of post-production work in order to staple together :30 seconds of adrenaline rush.

The above clip is the ‘Making Of’ video that MJZ and Toy shot while working on the piece. By the way, I wasn’t kidding about the Mexican prison part, if you watch the video you’ll see that they filmed the opening ‘break-out’ scene at an actual Mexican prison! Very cool location indeed.

The original spot Captivity is shown below.
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