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Bogusky’s Wife Goes Car Shopping – CP+B Lose VW

August 18, 2009 in Agency Life, Automotive, behind the scenes | Permalink

VW Bug

Well, maybe not in that order, but it seems that the rumors are looking to be true that Crispin is losing the Volkswagen account (not to mention also declining the invitation to participate in their agency review). This was later celebrated via twitter by Alex Bogusky’s wife (@boguskyswife) who’s now on a search for a navy blue replacement (look on the bright side, at least you know you won’t have to trade it in for a MINI).

alex bogusky's wife on twitter

In 2005 they resigned working on the MINI USA account in order to take on the German auto giant leading to even more rumors of possible replacements. It should be interesting to see who they end up with, according to Agency Spy some of the competitors invited to the review include SF-based Goodby Silverstein & Partners and Deutsch.

Tags: Advertising, Agency Life, Automotive, cp+b, VW

Liking kung-fu will make you buy a Volkswagen Jetta

September 26, 2006 in Animation, Automotive, Commercials, Eye Candy | Permalink

I like this ad in that it takes an interesting play on the transitivity of equality(that is if A=B, and B=C, then A=C.. duh!). The animation is spot on and if you were to take out the product shot at the end, this ad could be used as a pretty cool screen saver.
Nicely done.
Conceptualized by Creative on Demand and produced at Logan/Venice(good to see they aren’t ripping off anyone for this one). The Executive Producer was Kevin Shapiro, the same guy who was EP for the new Bob Dylan iTunes spot.

By clicking here you can view a similar spot that they made in which they use the same logic but this time with Timbales.

Tags: Advertising, auto, Commercial, jetta, VW

Another MINI “Secret Decoder” Ad

September 14, 2006 in Alternative Advertising, International, Magazine, Marketing With A Twist | 7 comments

This is the latest installment of the MINI Cooper “Secret Decoder” ads that have been placed in magazines around the country. This campaign was created by Butler, Shine, Stern & Partners for MINI USA and can be found in this month’s issue of Car & Driver. Using your “secret decoder kit” that was mailed out to MINI owners, the secret message appears guiding you to another spoof/novelty site. Seeing how I don’t have a decoder kit myself, I’ll just give away the secret: http://www.minispygear.com.

The website is a pretty neat looking spoof of the old novelty ads found on the back of comic books. After navigating through the site, you’re led to a screen asking for your VIN(I used one that I found on AutoTrader.com) and then promised some MINI shwag if you enter in your contact info.
Neat series, I look forward to seeing the rest.
View all the photos here.