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Dicks Sporting Goods – Pitching Machine

June 11, 2009 in Celebrity, Commercials, Sports | Comments closed

Here’s the latest addition from Wieden + Kennedy to their current campaign for Dick’s Sporting Goods where they’ve enlisted the help of various pro athletes to interact with store customers in strange and unique ways. This time they’ve recruited Jimmy Rollins who, after taking a few shots to the chest from a poorly placed pitching machine, tells some teens looking to buy new cleats that performance can hurt.

Credits:

Agency: Wieden + Kennedy, Portland
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Art Director: Sasha Swetschiniski
Creative Directors: Alberto Ponte, Tyler Whisnand, Jeff Williams
Copywriters: Marco Kaye, Karl Lieberman
Executive Producer: Ben Grylewicz
Agency Producer: Jennifer Fiske

Production Company: Hungry Man, Los Angeles
Director: Wayne McClammy
Executive Producer: Cindy Becker
Line Producer: Caleb Dewart
DP: Rhet Bear

Editor: Tommy Harden @ Joint
Executive Producer: Patty Brebner
Colorist: Company 3
Sound Design: Gus Koven @ Stimmung
Audio Post: Lime Studios

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Nike – The Chalk (with LeBron James)

December 3, 2008 in Celebrity, Commercials, Sports | Comments closed

Here’s a new spot for Nike by Wieden+Kennedy, Portland, featuring LeBron James, Anderson Varejao, JJ Hickson, Daniel Gibson, Greg Oden, Brandon Roy, LaMarcus Aldridge, Lil Wayne and Jamie Nared.

The song used is called Candyman by Cornershop. Very cool concept.

Credits:

Client: Nike
Title: The Chalk
Agency: Wieden+Kennedy, Portland
Creative Directors: Alberto Ponte, Tyler Whisnand, Jeff Williams
Copywriter: Caleb Jensen
Art Director: Taylor Twist
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Producer: Erika Madison
Production Company: Anonymous Content, Los Angeles
Director: Mark Romanek
Executive Producer: Dave Morrison
Producer: Aris McGarry
Head of Production: Sue Ellen Clair
Director of Photography: Adam Kimmel
Editor: Robert Duffy
Post-Production: Spot Welders
Post Producer: Carolina Wallace
Assistant Editor: Patrick Murphree
Audio Post-Production: Lime
Mixer: Loren Silber
Colorist: Siggy Ferstl @ Riot
Effects: Digital Domain
VFX Supervisors: Brad Parker, Vernon Wilbert
VFX EP: Karen Anderson
VFX Producer: Melanie LaRue
Senior Flame Artists: Chris De Cristo, Andrew Eksner, Jonny Hicks, Pilon Lectez
Talent: LeBron James, Anderson Varejao, JJ Hickson, Daniel Gibson, Greg Oden, Brandon Roy, LaMarcus Aldridge, Lil Wayne, Jamie Nared
Music: “Candyman” by Cornershop

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Nike – Business ft. Lebron James and Nicole Scherzinger

November 25, 2008 in Celebrity, Commercials, Funny, Sports | Comments closed

Lebron James and Nicole Scherzinger star in this funky new spot from w+k for Nike. Music credits can be found below.

Gotta love the dialogue:

Lebron: Now see what they smell like… they smell good?
Nicole: Ohhhhh they smell good.

Eward Harrison, Sasha Swetschinski and Desmond Marzette were the creatives responsible for this spot along with Ben Grylewicz and Endy Hedman as the Executive & Agency Producers. Brian Billow from Hungry Man was the Director with Nate Young as the Producer. Post production was by Filmcore with Charlie Keating responsible for all the post-audio.

The songs used in this spot are the Westchester Lady by Bob James and In The Mood by Tyrone Davis.

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