Here’s an interesting new online campaign for the Toyota Corolla featuring kung-fu fighting mutant cats. The first piece of the three part series, 9 Lives and Counting, shows us an action packed heist and the resulting high-speed getaway. No worries though, the second and third installments in the series should be released soon using equally bad puns for titles: Landing on All Fours and The Sound the Furry.
There’s an animated novel for the campaign as well as other goodies related to the series over on their website, so go check it out if you’re interested. This was all produced by Publicis Mojo out of Melbourne, Australia.
The campaign, according to the agency:
Tells the story of a kitten headed hero who battles a gang of feral baddies.The ambitious production was a combination of very well rehearsed fighting sequences, and real, cuddly kitten heads. source
I’m interested in seeing how the rest of the story plays out after watching this spot. I thought the VFX was outstanding. I even liked how he took care of the workers by distracting them with a moving light, clever.
Agency: Publicis Mojo, Melbourne
Creative Director: Micah Walker
Art Director: Michael Spirkovski
Copywriter: Grant McAloon
Agency Producer: Jasmin Ferguson
Production Company: Exit Films, Melbourne
Director: Garth Davis
Producer: Karen Sproul
Digital Creative Director: Joel Thomson
Lead Creative: Clint Nielsen
Lead Developer: Hugh Campbell
Digital Producer: Julia Prior
Post Prodcution: Animal Logic– Colin Renshaw
Music: Level 2 Music- Carl Ricter
Sound Mix: Nylon