This is pretty cool, it’s part of the latest campaign for Tropicana Canada named, “Brighter Mornings for Brighter Days”, set to roll-out after the closing ceremonies of the 2010 Winter Olympics. As a kick-off to the campaign they ventured out to Inuvik, a small town out in the remote Northwest Territories, in order to light up a helium balloon capable of emitting 100,000 lumens. Filmed as part of the campaign this experiment brought ‘sunlight’ to an area of Canada that hasn’t seen the real sun in many months. This piece was directed by Samir Mallal for BBDO Toronto and Film Group, Vancouver/Radke Film Group, Toronto.


Advertising Agency: BBDO Toronto, Canada
Creative director: Ian MacKellar
Copywriter: Adam Bailey
Art director: John Terry
Agency Producer: Dena Thompson
Planner: Dino Demopoulos
Account Management: Tim Welsh, Sheng Sinn, Adam Jardine
Production House: Film Group, Vancouver / Radke Film Group, Toronto
Director: Samir Mallal
Executive Producer: Michael Haldane
Line Producer: Michael Haldane
Director of Photography: Chris Mably
Editorial: City: Bijou Editorial, Toronto
Editor: Ross Birchall
Music and Sound Design: Apollo Studios
Studio: Cherry Beach Studio
Engineer: Inaam Haq
Music: Licensed track “The Great Escape” by Patrick Watson
Sound Design: Ross Birchall, through Bijou Editorial and Didier Tovel, through Apollo Studios
Media Agency: OMD Canada, Toronto
Managing Director: Lori Gibb
Group Director of Strategy: Daniele Boem
Broadcast Buying Group: Nancy Haggith, Raquel Mullin


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1 comment

  1. That made me smile :-)

    Thanks for sharing!

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