Truth Campaign – Customer Service

Here are two new :30 spots from Arnold Worldwide for the Truth Campaign. Continuing with their ‘hidden camera’ theme, we’re shown a class of college students interested in career opportunities as well as a one-on-one job interview that takes a turn for the worst. The clip shown above is called Customer Service and has a somewhat arrogant employer telling his young interviewee to “Get on the invisible phone” for a mock complaint call (I love that line). The girl should get an “A” for performance in her response to the ‘customer’ informing her about his jaw having to be removed (casually mentioned after a complaint regarding a rude employee). If I was putting together a team to handle complaints, i’d want that girl leading the pack…not only does she react neutrally to the news but she even attempts to retain him as a customer!

Truth Campaign – Lecture Hall:


Arnold Worldwide, Boston
Chief Creative Officer: Pete Favat
SVP Creative Director: John Kearse
Art Director: Eric Stephenson and Rob Kottkamp
Copywriters: Gregg Nelson and Will Chambliss
Agency Producer: Carron Pedonti
Assistant Agency Producer: Liz Cost

Production Company: Smuggler, New York/LA
Director: Henry-Alex Rubin
Producer: Drew Santarsiero
DPs: Matthew Woolfe/Jonathan Furmanski
Editorial Company: Cosmo Street Editorial
Executive Producer: Amy Febinger
Editor: Aaron Langley


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