Viagra – The Cure For Antiquing, Strolling and Sports

Here’s a new series of short :15 second spots for Viagra where consumers share their first-hand experience with being able to overcome addictions to habits like antiquing, obsessive strolling and even sports watching. Funny take on a way to promote the product brought to us by TAXI, Toronto.

I love how all these seemingly boring activities come to a halt once they start taking the drug. This is yet another series of spots that is classically characteristic of The Perlorian Brothers (who yes, were the directors on this project).

You can view the other two in the series, Strolling & Sports, below:

Viagra – Strolling:

Viagra – Sports:

Credits:

Agency: TAXI, Toronto
Chief Creative Officer: Steve Mykolyn
Executive Creative Director: Darren Clarke
Art Directors: Nathan Monteith, Stefan Wegner
Copywriters: Stefan Wegner, Nathan Monteith
French copywriter: Emilie Larocque
Executive Director, Broadcast & Interactive Production: Cynthia Heyd
Agency Producer: Eugene Marchio

Production Company: Soft Citizen, Toronto/Furlined, Los Angeles
Director: The Perlorian Brothers
Executive Producers (Soft Citizen): Eva Preger, Link York
Executive Producers (Furlined): Diane McArter, David Thorne
Producer: Scott Craig
DP: Marten Tedin

Editorial: School Editing
Editor: Brian Wells
Excecutive Producer: Sarah Brooks
Assistant Editor: Mark Lutterman

Compositor/Online: Rodney Dowd & Paul Binney @ School Editing
Colorist/transfer: Eric Whipp @ Alter Ego Post
Music: Silent Joe
Music Producer: Clive Desmond

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