Visa’s Go World Olympic Campaign

Visa has been running a whole slew of commercials as part of their 2008 Olympic Games Go World campaign. Created by TBWA\Chiat\Day, they incorporate a microsite – – into the campaign that features the background story and video (including the commercials) of each of their selected “American Hero’s.” You can view all 10 athletes and their commercials below. Morgan Freeman, who just recently was injured in a car-crash, is the narrator for the entire campaign. Only the initial Michael Phelps commercial is included in this list as the second and third follow-up videos that were produced to celebrate his Olympic victories can be found here:
Visa – Go World – The Michael Phelps Commercials

If you’re looking for any other commercials that aired during the 2008 Beijing Olympics (or are even just Olympic-Themed), go visit It’s a great resource for current Olympic advertising.

Here are the included athletes in the Visa – Go World campaign and their associated commercial:

Michael Phelps

Michael Fred Phelps II is the famous American swimmer and a World Recorder Holder in various swimming championship. Born in June 30 1985, Michael Fred Phelps II hails from Baltimore, Maryland. One of his greatest achievements is holding 8 medals in Summer Olympic 2004 held in Athens. Among the 8 Olympic medals, 6 were gold thus holding the world record for achieving greatest number of medals in a single Olympic. Michael Fred Phelps II first took part in 2000 Summer Olympics held in Sydney at the age of 15 as the youngest American male swimmer in an Olympic event in 68 years! He became 5th in 200 meter Butterfly.

Kerri Strug

1996 Olympic Games. Two torn ligaments. One vault left. A limping gait returned her to the runway. She stared down her opponent. And with a burst of speed, Kerri Strug sprinted down the runway. She jumped off the springboard. She went spinning through the air. And she stuck the landing. All on one foot.

Bob Beamon

Robert (”Bob”) Beamon (born August 29, 1946) is an African American former track and field athlete, best known for his long-standing world record in the long jump.

Beamon, from South Jamaica, Queens in New York City, attended Jamaica High School and the University of Texas at El Paso. On October 18, 1968 at Summer Olympics in Mexico City, Beamon set a world record for the long jump with a jump of 8.90 m (29 ft. 2½ in.). It was one of the most astounding feats in the history of the Olympics.

Derek Redmond

Derek Redmond (born 3 September 1965, in Bletchley, England) is a retired British athlete. During his career, he held the British record for the 400 metres sprint, and won gold medals in the 4×400 metres relay at the World Championships, European Championships and Commonwealth Games. However his career was blighted by a series of injuries, and he is best remembered for his performance at the 1992 Olympic Games in Barcelona where his hamstring tore during the 400 metres semi-final but he fought through the pain and, with assistance from his father, managed to complete a full lap of the track as the crowd gave him a standing ovation.

Bryan Clay

It’s about the pain. It’s about the blood, sweat and tears. It’s about getting up and doing it all over again. Even when you have nothing left. Nine more times. For decathlete Bryan Clay, his success depends upon it. Winning silver in the 2004 Olympic Games wasn’t enough. It’s never enough if you want to be the world’s greatest athlete. Well, this summer, Bryan doesn’t plan on wanting. He plans on being.

Steven Lopez

Sibling rivalry was different in the Lopez household. Instead of sucker punches, Steven and his brothers and sister used blocks, dodges and roundhouse kicks on each other. The training paid off. This summer, the two-time Olympic and four-time World Champion in Tae Kwon Do will be coached by his older brother. And his younger brother and sister will be joining him on the same Olympic team. Because the family that fights together, most likely wins championships together.

Nastia Liukin

Anastasia “Nastia” Valeryevna Liukin is an American artistic gymnast of Russian origin. She is the 2005 and 2007 World Champion on the balance beam and the 2005 World Champion on the uneven bars. With nine World Championships medals, seven of them individual, Liukin is tied with Shannon Miller as having won the most World Championship medals of any American gymnast in history

Cheri Blauwet

Cheri Blauwet won one silver and three bronze medals at the 2000 Paralympic Games and a gold and two bronze in 2004. She’s won marathons in New York, LA and Boston. She’s a musician, a mentor, an aspiring chef and a med school graduate of Stanford. And at the 2008 Paralympic Games she’ll be the blur rocketing past the competition.

descriptions from the official Go World site and Wikipedia


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  1. I love it! Are there any Go World t-shirts by chance?

  2. I’m actually writing a research paper on Visa’s representation of athletes and nationalism in their “Go World” campaign. Perhaps we can get into a correspondence? I’d love to ask you a few questions: my paper is for a rhetoric class at Stanford University. If you can email me, that’d be great!

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