I found this insert in a magazine the other day and was pleasantly amused. It’s the Jetta Official Backseat Driver’s Manual. The guide then goes on to inform us that “Being a backseat driver is not a right. It’s a privilege. And a responsibility.” It not only resembles an official looking manual, but also includes a quiz and an official backseat drivers license at the end(complete with a spot to affix your own photo).
Done by Crispin Porter + Bogusky, I would have liked to have seen some more content related to this(where’s the website!?). Click HERE to view scans of each of the pages. Very clever, I am looking forward to seeing the other books in the “Designed For Funf” series (this one claims to be “book one”).
If this is looking familiar, you may recall that they did a magazine insert for the mini that let you use the page as a stencil to draw your own “modified” ride.
I wonder what the responsibilities of a passenger riding Hump will be?
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