I found this insert in a magazine the other day and was pleasantly amused. It’s the Jetta Official Backseat Driver’s Manual. The guide then goes on to inform us that “Being a backseat driver is not a right. It’s a privilege. And a responsibility.” It not only resembles an official looking manual, but also includes a quiz and an official backseat drivers license at the end(complete with a spot to affix your own photo).
Done by Crispin Porter + Bogusky, I would have liked to have seen some more content related to this(where’s the website!?). Click HERE to view scans of each of the pages. Very clever, I am looking forward to seeing the other books in the “Designed For Funf” series (this one claims to be “book one”).
If this is looking familiar, you may recall that they did a magazine insert for the mini that let you use the page as a stencil to draw your own “modified” ride.
I wonder what the responsibilities of a passenger riding Hump will be?
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July 28, 2006 at 7:21 am
claudinho
thanks for the mail, brentter. that’s a really cool idea.
August 4, 2006 at 3:48 am
Gavin Heaton
The Backseat Driver’s Manual is a great concept … and would appear to have much greater potential — it could easily form the basis of a very strong and quirky viral campaign. I wonder if that was ever on the drawing board?
August 6, 2006 at 7:02 pm
makethelogobigger
I had actually seen this a few monthes ago at The NY Auto Show. VW was giving out goodybags based on the car you were interested in.
This was in one of them and looked like official documentation and stuff. Only when I got it home did I take a closer look and notice it was a spoof.
November 3, 2006 at 5:51 pm
David Ray
Thank you for Back Seat Drivers Manual and the License that goes with it.
November 3, 2006 at 5:53 pm
David Ray
Thank You
December 1, 2006 at 5:52 am
terri brooks
my son and i were reading this hilarius insert. unfortunaely, it got midplssced in the great “paper shuffle”. is there another copy that i might send for? please let me know. thanks for the laughs!!terri
August 27, 2008 at 3:35 pm
Colleen
Where can I get this manual
It looks like it would be fun for us.
Thanks Colleen
October 3, 2008 at 12:25 pm
R Sparks
where can I get this manual in the Jacksonville, Fla. area