Wrangler – Why?

Here’s the latest for Wrangler asking us the big question in life… “Why?”
Conceptualized by Copywriter/Art Director team Baptiste Clinet and Nicolas Lautier from Fred & Farid, Paris, this short is brought to us entirely in black and white. Even though this spot was produced by a French agency, they decided to go with the audio being spoken in English. The French version only contains subtitles…interesting choice.

Max Hykel from DPE7 was the Director along with Yannis Rachid as the Editor. Robin Accard and Yann Yap were Agency Producers for this campaign.


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