WWF – Beautiful Day (Storm Commercial)

Here’s a new sport for WWF in which they preach the dangers of Global Warming by showing that ignoring it won’t make it go away. Interesting pairing of the theme song from Mr.Roger’s Neighborhood with the shots of natural disasters (my fav. part being the couple out on a walk with their baby in the middle of a hurricane). Directed by Chris Sargent (from Untitled) for FCB Toronto with SFX done by AXYZ.

It was also pointed out to me (thanks Shannon) that this coincides with the release of a British report on the impact of climate change.

UPDATE: Here is another recent article on how companies are starting to be liable (think class-action-law-suit) for their contributions to global warming.